Many of my friends, family and contacts will already know how I feel about surreptitious digitized ‘spying’ by website and App providers (who call it something else and say they only track your behaviour for ‘personalisation’, of course). I’ve been known to rant about ‘sneaky tracking’ ever since it became possible to identify people (by their Internet-connected devices) and connect all of their individual ‘dots’ together to monitor pretty much everything they do, predict what they’ll do in predefined situations and, of course, sell that data to 3rd parties, often without telling you openly and clearly. These ‘Cookie Monsters’ make my blood boil…
The implementation of GDPR in 2018 tilted the balance slightly more in favour of the Consumer (that means you). I spent about year as a specialist GDPR Consultant Business Analyst for some large Public and Private entities and most are openly keen to comply and to make sure they don’t infringe on your rights.
However, even the potentially Company-busting penalties possible under GDPR don’t make the problem go away for a variety of different reasons:
- Some providers don’t pay much attention to GDPR, to be honest, because it can’t “hurt” them for one reason or another – usually because of jurisdiction, limited enforcement resourcing, and the sheer scale of the problem (thousands of providers with millions of pages tracking billions of interactions every day).
- Some providers comply with GDPR to the smallest extent possible (the MCP or ‘Minimum Compliant Product’ approach).
- Some providers don’t actually know, even at this stage, whether they are GDPR-compliant with regard to your data, security & privacy.
Of course, the biggest problem in all of this is us: the consumers. Put simply, we allow providers to behave like this. The ubiquitous, impatient “Accept, Agree and Install” mindset that we have when accessing websites, Social Media platforms or Apps means that sneaky providers know they can simply get you to ‘actively, explicitly’ permit them to track you by requiring you to click more than one button to prevent it! They know you would rather accept (or ignore) the risk than have to click another button or (worse!) actually read something about your rights or their policies!Read More »