In a recent Documentary on RTÉ TV (the Irish national broadcaster) about Annacarty Barracks and its central role in the Irish path to freedom & independence, Mick Dromm (at least, I think that was his name!), who was one of the primary Archaeologists on the Project, said:
“As a nation, as a people, we are mature enough to be OK with the complexities in our identity”
Now, while that quote relates specifically to the complexity in the modern Irish national identity, it did start me thinking about the whole concept of complexities in our individual personal identities. Every one of us is a unique combination of the different identities we portray to the outside world, to our friends & families, to our work colleagues, to our Customers & Clients, to our most intimate personal connections and – frankly – even to ourselves.
Enough of the Philosophy and Psychology, though: what does this have to do with Digital anything, Online anything or even Business Analysis…?
Well, it’s all about Personas.Read More »